Build the foundations.Fuel the growth.Own the authority.
Fifteen years across every side of the table: the buyer, the agency, and the closer. I help B2B firms, established brands, and serious service businesses figure out what actually matters in digital marketing, then make sure it gets done properly. No theater, no jargon-fog, no pretending it's simple.
Marketing is a flywheel.
Channels come and go. TikTok, Google, Meta and Amazon are conduits to your audience. The strategy is the loop below, and it doesn't care which logo is on the ad platform this year.
Organic Foundations Owned Media
Your website, your search presence, your content, your reputation. The assets you own. Everything else you merely rent. Built properly, these compound. Built badly, they quietly tax every dollar you spend elsewhere.
How to think about organic foundations →Paid Advertising Paid Media
Paid media buys speed. It drives demand through the foundations you built, at a cost you can calculate and an ROI you should demand. If the math doesn't work on paper, it won't work in the auction.
How to think about paid advertising →Compounding Authority Earned Media
Reinvest the profits into the thing money can't directly buy: being the name that search engines, AI answer engines, and actual humans reach for first. This is where the loop closes and margins get comfortable.
How to think about compounding authority →The ground is moving under search.
AI answer engines are keeping the casual clicks and sending through the serious ones. Fewer visitors, worth more each. That changes what winning looks like, and it rewards the businesses that build authority early. Here is what GEO actually involves.
Three ways to work together.
Most engagements start small on purpose. You shouldn't have to marry a consultant to find out if I'm any good.
Strategic Audit
A fixed-cost deep dive. We define what success actually looks like, audit every channel against it, and you walk away with a candid assessment and a game plan. Yours to execute with anyone, including nobody.
More on the audit →Fractional CMO
Senior marketing leadership without the senior marketing salary. I set strategy, supervise your vendors, and translate the noise into decisions. You get the thinking; your team and partners do the doing.
How fractional works →Done-For-You
When the plan needs hands, I quarterback trusted execution partners across search, paid, social, content, and web. One strategist accountable to you, specialists doing what specialists do.
What this can cover →"He doesn't just show up with a pitch. He takes the time to understand the customer's goals, challenges, and priorities, then helps connect the solution to real business outcomes... Simon has a very strong understanding of GEO and the broader impact AI is having on search, visibility, and client acquisition."
Cole Castleberry · SVP of Sales, Rankings.io · via LinkedIn
Good fits tend to rhyme.
These three show up most often. Agency life means I've worked more industries than I can politely list. If the fit feels right, I'm happy to talk, and the first conversation costs nothing.
Professional services & B2B firms
My bread and butter. Long sales cycles, sophisticated buyers, and marketing that has to build trust before it builds pipeline.
Established product & DTC brands
Once you're big enough that channel mix and margin math matter more than another growth hack, we should talk.
Larger service businesses
Multi-crew, multi-market operators where lead flow is an equation, not a hope. If you know your cost per job, you're my kind of people.
The strategy comes with a person attached.
I'm Simon Golding. Fifteen years in sales and marketing, more than ten of them deep in digital, most recently building the GEO strategies that get businesses cited by AI answer engines, not just ranked on Google. Four-time Salesperson of the Year across two agencies, which mostly proves I can explain complicated things to busy people.
The full story →A career's worth of logos.
Brands I've worked with across agency roles and independent consulting.
And the agencies that hired me to sell.
No pitch decks. Just a conversation.
Tell me what you're trying to achieve and what's in the way. I'll tell you honestly whether I can help, and what I'd do first if I were you.
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